Selected Work

Portfolio

A snapshot of recent engagements across brand launches, executive positioning, and cultural trends work.

Brand Launch — Lumen SkincarePR Strategy

Brand Launch — Lumen Skincare

Led a full-spectrum launch campaign across earned media, influencer partnerships, and experiential events.

+38% earned media reach

Thought Leadership — Northwind CapitalExecutive Positioning

Thought Leadership — Northwind Capital

Built a quarterly op-ed and speaking circuit program that placed the CEO in three tier-one publications.

3 tier-one features

Cultural Trends Report — Annual EditionContent & Research

Cultural Trends Report — Annual Edition

Produced a gated annual trends report distributed to 5,000+ marketing and brand leaders.

5,000+ downloads

Crisis Comms — Verda HospitalityReputation Management

Crisis Comms — Verda Hospitality

Crafted the holding statement and stakeholder cascade within 48 hours of a viral service incident.

Sentiment recovered in 2 weeks

Influencer Program — Maison AuréInfluencer Relations

Influencer Program — Maison Auré

Curated a 20-creator roster across beauty and lifestyle for a seasonal capsule collection reveal.

12M combined impressions

Internal Comms — Atlas TechCorporate Communications

Internal Comms — Atlas Tech

Designed a narrative framework and leader toolkit for a 1,200-person reorganization announcement.

94% internal clarity score

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